I built the organization’s marketing foundation from scratch. I created editorial calendars, launched social media channels, and developed a content strategy that helped define our audiences and shape how the organization showed up publicly. I worked closely with the founders to write and edit content, collect testimonials, and translate stories into messaging that felt human and consistent across web, social, email, and print. I also led efforts to expand reach across languages and markets by translating content into English and Spanish, making the work more accessible to a broader audience. As the primary copy lead, I helped define the voice and narrative of the organization while managing day-to-day content production until we were able to hire additional support. Alongside the storytelling work, I helped position the organization as credible and fundable by strengthening its public presence and applying for funding opportunities. This led to securing a €10,000 grant from the Ministry of Development, which helped support a physical space for events and allowed the team to hire creative support to scale content production. The increased visibility made it easier for more women to discover the program and participate in cultural and professional workshops. These initiatives helped connect participants with local chefs, artists, and community members, creating opportunities for collaboration, learning, and income generation. The funding also allowed the organization to create a safe, dedicated space where women could share their needs, attend events, and build support networks. Over time, the organization gained a clearer voice, stronger presence, and a more structured way to communicate its mission. Marketing shifted from something ad hoc to something intentional, helping the team grow their reach, strengthen credibility, and build a foundation for long-term impact.